As a child, will.i.am saw mercedes-AMG as a symbol of success
"it was a dream for me to own a mercedes. then i thought, if i would own a mercedes it would proof that i was able to change my reality - showing how i came out of my circumstances. mercedes became a symbol for changing my own reality.”
In 2022, this dream is exceeded as mercedes-amg and will.i.am come together for ‘the flip’, a collaboration in innovation for purpose.
Innovation for purpose - we create together whilst opening the door for the next generation of innovators.
Previous
Next
Bear Witness Collection Drop tomorrow
Hours
Minutes
Seconds
Hours
Minutes
Seconds
Play Video
PURPOSEFUL FOR TOMORROW
It’s not about being the fastest, furthest, or loudest. Mercedes-AMG’s success is in inspiring the next generation as a trusted brand, and combatting the ‘digital divide’ through access to technology.
The project will support will.i.am’s foundation i.am/Angel, with a donation from mercedes-amg to purchase the flip vehicle
Consumers can participate and donate through two purchasable elements: exclusive will.i.AMG merchandise and nfts.
