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innovation for purpose
As a child, will.i.am saw Mercedes-AMG as a symbol of success
"it was a dream for me to own a Mercedes. then i thought, if i would own a Mercedes it would proof that i was able to change my reality - showing how i came out of my circumstances. mercedes became a symbol for changing my own reality.”
In 2022, this dream is exceeded as Mercedes-AMG and will.i.am come together for ‘the flip’, a collaboration in innovation for purpose.
Innovation for purpose - we create together whilst opening the door for the next generation of innovators.
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