As a child, will.i.am saw Mercedes-AMG as a symbol of success
"it was a dream for me to own a Mercedes. then i thought, if i would own a Mercedes it would proof that i was able to change my reality - showing how i came out of my circumstances. mercedes became a symbol for changing my own reality.”
In 2022, this dream is exceeded as Mercedes-AMG and will.i.am come together for ‘the flip’, a collaboration in innovation for purpose.
Innovation for purpose - we create together whilst opening the door for the next generation of innovators.
PURPOSEFUL FOR TOMORROW
It’s not about being the fastest, furthest, or loudest. Mercedes-AMG’s success is in inspiring the next generation as a trusted brand, and combatting the ‘digital divide’ through access to technology.